Comitted to the cause

Project Partners

We are not collecting data for the sake of it! Turning the Cogs are working with brands, event organisers, communities and media to ensure this project leads to measurable change.


Komoot is the app that lets you find, plan, and share adventures. On our mission to make adventure accessible to all, we’d like to start and continue conversations with as many cyclists as possible. Conversations that involve everyone regardless of age, gender, disabilities, ethnicity or socioeconomic background. We want to enable people to relate to us, to see themselves in us, to imagine themselves using Komoot, Turning the Cogs will help us make Komoot more relatable.

All the Elements

All The Elements is a non-profit network for those creating change on diversity in the UK outdoors. We share the vision of Turning the Cogs to use data to create safer spaces for underrepresented groups, influence change on diversity on start lines across outdoor activities, and see the development of clothing that everyone can feel great in and is comfortable and functional for all.


DotWatcher provides commentary for ultra-distance races around the world. Seeing a more diverse racing field makes the world of dotwatching more inspirational, more exciting and wider-reaching. Turning the Cogs will hopefully shed some light on why these races aren’t always the most diverse and how we can make sure they are in the future.

Love To Ride

At Love to Ride, we want to see a world where more people feel confident and comfortable riding a bike. We understand that there are unique barriers to starting riding, riding for transportation or riding more often, and we’re keen to support individuals as they overcome these obstacles. Getting more people riding requires actively engaging with communities that do not yet feel that riding is for them. We value the power of harnessing data and community outreach to grow biking, and we are excited to support Turning the Cogs in its mission.

Cycle Together

Cycle Together was founded with the aim of applying digital innovations to encourage more people of all ages, backgrounds and cultures to cycle in their local clubs and groups. We’re excited to partner with Turning the Cogs as we share their belief that through data, we can identify the barriers faced by groups often marginalised in cycling and use this knowledge to innovate and create solutions that make cycling more accessible for all.

Silk Road Mountain Race

The Silk Road Mountain Race is an unsupported bike packing race that takes place in Kyrgyzstan. It’s a tough race in a beautiful location. We’re looking forward to partnering with Turning the Cogs to learn more about why there are so few riders on the start line from underrepresented groups and what we can help do about that. It’s something that needs to change.

Sisters in the Wild

Sisters in the Wild creates community focused bikepacking experiences and events for women, trans, and non-binary people. Our mission is to build confidence and connection by sharing adventures on bikes in beautiful places. Promoting access to, and participation in bikepacking is one of our five core principles, and we’re committed to working with Turning the Cogs to advance the ways we can do this for both our events, and in the wider bikepacking community.

Atlas Mountain Race

The Atlas Mountain Race is an unsupported bike packing race that takes place in Morocco. It’s the shorter, somewhat less intimidating sister race of the Silk Road Mountain Race but with the same high standard of organisation in another incredible location. We’re looking forward to partnering with Turning the Cogs to learn more about why there are so few riders on the start line from underrepresented groups and what we can help do about that. It’s something that needs to change.

Tour Te Waipounamu

Tour Te Waipounamu is a bikepacking race the length of the South Island Of New Zealand, Aotearoa. Gaining an insight from Turning the Cog’s research into how we can make events like the Tour Te Waipounamu more inclusive is critical to the future of the sport.

Lost Dot

The Transcontinental Race is the definitive self-supported bicycle race across Europe: a single stage race in which the clock never stops. Riders plan, research and navigate their own course and choose when and where to rest. The race offers individuals the opportunity to experience a solo expedition, to test themselves and their limits within a competitive framework, whilst at the same time engaging with a community who share a love of adventure and the freedom of the open road.


The Trans Pyrenees is a new self supported ultra distance cycling event produced by Lost Dot, the team behind the Transcontinental Race. Mike Hall was designing this event back in 2016; his vision was to reward the most adventurous, providing opportunities to beat the clock by facing the most demanding terrain. A mixture of Control Points and Parcours guide riders through 1500 km of the most spectacular and remote scenery in the Pyrenees from the Bay of Biscay to the Balearic Sea and back again.


We believe that diversity and inclusion is essential to a great race, both now and in the future. At the moment, the diversity of people taking part in our races doesn’t reflect the diversity of people who enjoy cycling, and we want to know why. We want to understand more about how we can reach more diverse communities and provide a supportive, safe and inclusive environment that encourages wider participation in our races is an important opportunity for us to build on Mike’s legacy.


Badlands is the wildest unsupported gravel challenge of Europe. The route includes stunning forests, deserts, wild coasts and the highest Col in Europe Pico Veleta. To reach more diverse communities is one of the goals of our social and environmental project Badlands Rewild, Turning the Cogs will definitely help us to get it.

Peak Gravel Gang

Peak Gravel Gang is a women-led, fun, friendly, off-road cycling group for friendly folk who like bikes. We’re particularly passionate about creating a safe space for women, non-binary and LBTQ+ folk, so are looking forward to using this research to make sure are doing everything we can to welcome all riders to our group.


The unsupported and one-stage road cycling challenge across the Iberian Peninsula. Transibérica is a Free Route event, which means the riders must design and follow their own plan to reach the mandatory Checkpoints, in order to reach some of the most beautiful, diverse, and challenging villages and the mountain passes of the Iberian Peninsula, it has an average of 3.300km.

The Racing Collective

The Racing Collective is a community of self-supported racers who love wild places. We run an annual programme of unsupported reliability trials to test mind and body, strengthening our connection with the natural environment we travel through. Our flagship ride is GBDURO; a 2000km scrappy rolling picnic from Land’s End to John O’Groats on road, gravel, singletrack, and everything in between. The goal of our collective is to leave the world in a better state than we found it; including diverse demographics is critical as the strength of our community rests on differentiation and integration.

Great British Escapades

The Great British Divide and Great British Escapades look to provide all cyclists with some incredible self-supported off-road adventures, by bike. From the two-week-long Divide, which is definitely an MTB event to the long weekend Escapades which are gravel bike-friendly, we provide something for everyone with no criteria for participation other than a good level of fitness and an appetite for a challenge – everyone is welcome!

Great British Divide

The Great British Divide and Great British Escapades events are very much a celebration of Great Britain, some excellent cycling and a level of welcome and care that comes from our corporate events background – whether it’s the Divide which passes through most of our National Parks or the Escapades which are more regional, the landscape, terrain and experience is just as diverse as our participants.


The unsupported and one-stage challenge across the Pyrenees. Transpyrenees is the bikepacking road challenge across the Pyrenees, from the Mediterranean to the Atlantic coast climbing some of the most mythical and challenging Cols of The Pyrenees such as Aspin, Tourmalet or Aubisque, in a set-route track.

Women Cycling Camp

A collective ride by and for women to explore their ultra-cycling limits. This year we are hosting two ultra-cycling social women rides in weekend format to introduce the spirit of ultracycling to riders who have never done this before. Some facilities will be offered like accommodation, to have a better and more enjoyable impact as a first experience. We aim for these riders to overcome their concerns by giving them the first push to have a go at ultra-cycling adventuring.


The unsupported and one-stage road cycling challenge across the Iberian Peninsula. Basajaun is the lord of the forest, an ancient myth of wildlife preservation. It reminds us how fragile nature is and how we must keep it, as we can’t afford to lose such a wild forest into desertification. The track around Basque country, combines the biggest beech forest in south Europe with some desertified areas, the green mountains of the Pyrenees, and hilly areas used by transhumants in other times, showing us part of our culture and our past.

Across Andes

Across Andes is an ultracycling race in the Andes Mountains in Chile, South America, covering more than 1,000 kilometers in the ancient Araucanía Andina region, crossing the magical prehistoric araucaria forests, surrounded by volcanoes and crystal clear Patagonian lakes that reach the Pacific Ocean.

Cold Dark North

Cold Dark North are here to help everyone explore the beautiful North West of England by bike from Preston to Penrith and Aysgarth to the Atlantic… We’re making exciting adventures, top-notch races, routes & group rides that we hope will be available and accessible to anyone that wants to experience the Lakes, the Dales and the Forest of Bowland.

Yomp Bonk Crew

YBC Events are really excited to get behind the Turning The Cogs project. As race organisers dedicated to making a change in the sport, this project is something we can see having a really positive impact and we are looking forward to being a part of it.

All Points North

All Points North is a self-supported, ultra-distance, endurance cycling event around 1000km in length. The aim is to visit 10 control points scattered around the north of England. Riders plan their own route around the checkpoints, can visit them in any order and can either ride solo or as a pair. Since its inception, All Points North has striven for gender parity on the start line and our female entries increase year on year, however, we still have a long way to go to attract more riders from underrepresented groups. We are really looking forward to partnering with Turning the Cogs in order to learn how we can encourage and support a more diverse range of riders to get to the start line.


New Forest Off Road Club

The New Forest Off Road Club is a women and non binary led community based in the New Forest, Hampshire. Our mission is to increase representation in the outdoors by providing guided, matriarchal experiences. We recognise the value that diverse spaces bring and we are committed to providing a space where all are welcome always. Through the work of Turning the Cogs, data will support the conversations essential to the change so desperately needed in the cycling world.


Petrichor Projects

Petrichor Projects is here to connect the elements of every ride. We are excited to launch a woman-first brand, providing truly size inclusive kit for women, available in limited runs to avoid waste. Working with Turning the Cogs, will enable us to utilise their data and ensure more people get to the start line of events across the world.

Pedal towards positive change

Become a partner:

We are looking to work with brands, organisations, race organisers, media and communities. If you would like to receive more information on being a partner please fill out the form below.

Partner Enquiry